I decided to make the promotional cards as sticker sheets this time around and Karlitook the key elements of the campaign and turned them into stickers:
The cards doubled as postcards on the backside, so they could be mailed in addition to being handed out.
For a pre-show event at our local mall, table tents were needed for the food court tables. Rather than making standard table tents, I thought it’d be fun to make actual tents. I started with a piece of paper and folded and folded until I came up with a one-piece design for a tent that could be printed, cut, folded, and glued into place. Karliworked the poster graphics into the tent design. They were SO MUCH WORK, (I hand-cut and glued each one), but I really loved the end result:
I had a 16 foot tall poster made to hang from the entryway of the mall as well:
My son, Lucas, and I brainstormed on a short film to promote Farm Chicks. The idea was to use the stickers we’d created and bring the story of this year’s adventure to life. I wanted it to feel homemade and Lucas had the great idea of creating a hand-drawn pop-up book to tell the story. It was so special having Lucas create this special little film:
The Curator’s badges, which were buttons, were made to look like patches.
I made press packets that were little tents as well, hand-cut from cardboard, and filled with promotional items:
The admission bracelets were inspired by childhood camp bracelets, with the knotted embroidery threads:
I had the illustrated patches and designs from the poster made into real life patches that were incorporated onto camp tote bags that were sold at the FC Fair:
I loved how everything came together this year.Special thanks to Karli Ingersoll for her work on this year’s campaign!
And to Lucas for his work on the film.
Next up, I’ll be sharing the behind-the-scenes story of the 2015 Farm Chicks Fair installation. (My favorite one yet!)
The Farm Chicks Fair is held the first full weekend in June each year in Spokane, Washington and features more than 75,000 square feet of antiques, vintage, and handcrafted goods. I call it the happiest event on earth.
Stay-at-home mom, Serena Thompson, dreamed of creating a fun and happy little event to sell her vintage and handmade goods. In 2002, she and some friends held the first event in her neighbor’s barn. The sale became wildly popular and began attracting visitors from across the country and recognition in national magazines. Today the event fills the Spokane County Fairgrounds and features hundreds of creatively and carefully curated spaces filled with vintage and handmade goods. Many describe it as a bucket list event, magical, inspirational, and the best vintage & handmade fair in the country. Serena describes it as the happiest on earth.
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