The original Farm Chicks office was located in the corner of my laundry room.
It was October of 2002 and Teri and I had just held our very first sale, in my friend’s barn, just a short walk from my house.
I had a strong feeling that The Farm Chicks needed to have a website and set my mind to creating one. I had no idea what I was doing, but really wanted a way to grow the business and anticipated that the internet would be key in doing so.
So, I set up my family’s terribly old computer and set out to create the website, using a dial-up connection in my little corner. I worked late at night after the family had all gone to bed, and during the day, whenever I could squeeze in a minute or two. And I’m going to tell you it wasn’t the ideal way to hatch the business, but I was working with what I had at the time, which was something I was used to. Making do.
Eventually, Colin and I saved up enough money to buy a desk from Pottery Barn that fit perfectly into a little niche in the hall between the living room and bathroom. The size of a closet. So, I moved the computer out of the laundry room and into my new space. And I began to dream bigger than ever before.
Whenever I’d have an important call or exciting development, Colin and I would laugh about who I was talking with, and the fact that it was all taking place from that little desk. And he began referring to it as World Headquarters. Because it all seemed so crazy, that all that was happening from that tiny little space.
Now that we’ve moved to our new home, and I have an actual office, I’m still in awe of my new space. The new World Headquarters. And that’s what it will always be to us, because it reminds us of where this little business began. And makes me excited about what lies ahead.
And in this space, I feel more inspired than I’ve ever felt before. But it’s still quite a mess. So, before I start moving ahead, I need to get moved in.
And I’m getting there. Box by box.
Right now, I’m getting my paper crafts cabinet organized. Drawer by drawer. And I’m taking my time.
Because, you can’t rush these things and I want it to be just right.
After all, it’s taken me nine years to get here. World Headquarters is a happy place to be.
IT'S ME, SERENA!
I bounced through the first years of my life in a hippie gypsy wagon, hand-built by my father, wandering the back roads of the U.S., Canada and Mexico. My family eventually settled into a tiny cabin in the woods on property that was once inhabited by Native American Indians.
I spent my childhood days searching for arrowheads, teaching myself to sew on a treadle sewing machine and to bake in a wood-burning stove, with no running water, refrigeration, or electricity in our home. My family lived frugally and early on, inspired by my parent’s thriftiness and style, I gained a knack for thrifty creativity and turning ordinary objects into something useful. And I dreamed of the home I would create for my own family someday.
Now I’m married to my husband, Colin, and our children are all grown. After 24 years of producing The Farm Chicks Vintage & Handmade Fair, I'm spending time visiting other markets around the world. You can watch episodes of Serena Goes to Market here.
I share more about my life story from time to time, here on my blog. You can also find me on Instagram, and Facebook.



